Skyway Consulting  

...and some really bad reasons to have a website

Again, there are dozens of lists like this out there so I'm indebted to many for the ideas. Here are my favorites:

1. Everyone else has one.

2. You want a platform from which to be heard, but are vague about what you want to say.

3. You have a cool product or service but no idea how to market it. The Internet isn't a fix-all. You have to have some idea of your marketing strategy going in.

4. You want to save money. There are costs associated with a website, too. See What It Really Costs to Run a Website.

5. You have reams of content ready and waiting. Will your target audience actually read all of it?

6. You want a quick business fix. Building a good site can take months of hard work, field testing, and micro-correction. It cannot be done in two weeks.

7. You want to close your brick-and-board business. A website is a complement to your brick-and-board business. It's your online portal. Depending on your product, service, and market, it may never serve you well as your entire business presence.

8. You always wanted to become a millionaire. (Waiter, reality check, please!)

9. You want a domain name on your business card. Is that worth the cost? Again, see What It Really Costs to Run a Website.

 

These are not-so-good reasons to go to the effort and expense of putting up a website, but there also are some quite good reasons for doing so.